What are exponential growth and decay?
A quantity is exponential when it is multiplied by the same factor every step: times 2 for doubling, times 1.25 for 25% growth, times 0.7 for 30% decay. The exponent counts the steps, because it counts how many times you multiplied.
Linear adds, exponential multiplies
A linear model adds the same amount each step; an exponential one multiplies by the same factor. Test a table both ways: constant differences mean linear, constant ratios mean exponential. Multiplying by anything above 1 eventually outruns adding.
Decay multiplies by what is left
Decay is the same machine with a factor below 1. Lose 30% a step and you keep 70%, so multiply by 0.7, never by 0.3. Each step removes a share of what remains, so the drop is steep at first and then flattens toward zero.
